After undertaking a range of creative work including animated html5 banners and social content – we were briefed in to create a short instructional video on the basics of Asian Handicap Betting. The target audience were avid football followers in the UK – thus we used relatable stats from the game to help convey the information.
For this short video – I was responsible for scripting, storyboarding and editing/animating across the Adobe Suite including Illustrator and After Effects. We stuck with the bold grey/orange brand identity that make 188Bet so recognisable with punters in the UK – and kept the vector stylised graphics easy to comprehend.
This short video aimed to showcase the impact that the advertising booked and installed by our agency Tomorrow TTH had on the areas surrounding Aintree Racecourse. From inside and outside the London Overground and Tube stations, to the entryway leading into the course there was a strong brand presence – including billboard signage, flags and the promotional team handing out flyers.
After evaluating the image assets we had, a quick storyboard was created and I decided to make the most of the strong brand identity by desaturating the images to really make 188Bet Brand ID pop. By masking in subtle video elements such as the sky and train we are left with an animated parallax style in what seems initially like static images. You may notice subtle elements where a punter is moving past a sign, or the gentleman descending an escalator – we wanted the in-situ adverts to do the talking but provide something more dynamic than just a slideshow.
HTML5 Banners have become the new way of advertising on web 2.0 – particularly highlighted by the demise of Flash Banner compatibility across new browsers and devices over the last few years. 188Bet wanted to put their best foot forward in regards to meeting web standards for their advertising campaigns – so we were briefed in to create and manage multiple html5 banner suites for the UK-based gambling giant.
I was responsible for the conceptualisation, design, build and export ready suite of a range of complex banner campaigns. Not only did we want them to hero the brand but also be eye-catching and clever. I was forced to think outside the box and took a unique approach to each piece of creative I was handed. Pushing the boundaries in each campaign was key – in both a sense of illusion (such as making the reels drop or ball spin) and also execution (making the files zip to under 200kb whilst maintaining quality of the final concept).
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