I have been a major part of creating the branding, marketing collateral and online presence of Natoli Panel Creations since its relaunch in 2010. The projects involved have included everything from logo design, website development social media management, marketing collateral such as t-shirts, magnets, pens etc.
But by far the most influential project so far has been the Natoli Panel Creations Youtube series, which has been established as a key point of call for individuals to learn bespoke metal working skills. In maintaining the strong brand identity coupled with direct and informative videos – the channel has gathered a large amount of enthusiasm from followers.
I am responsible for storyboarding, shooting and editing the videos for the NPC Youtube series. Utilising two cameras – a full frame Canon 6D and Canon 600D with an external Rode microphone. The multi-view clips are edited together with Final Cut Pro X and the music and audio is tweaked with Adobe Audition.
The NPC Youtube channel has accrued a subscriber audience of over 2000 users – which have contributed to the cultivation of over 310,000 views across the 9 videos in the series – some incredible statistics from a tutorial channel.