This TV commercial was briefed in to our agency by Surewise Insurance in order to encourage new customers to sign up for their products. The client wanted a modern, English style house to be the key feature – stylised as a simple, flat vector but incorporating small details that would later allow for adaption with other similar ads (including Pet, Mobility Scooter and Car Insurance).
The project was created using 3 key programs – Adobe Illustrator for storyboarding, concept development and design, Adobe Audition for voiceover and music editing and Adobe After Effects for the video animation and text. A draft and final version of the project was put through the clearance processes of Clearcast and Adstream in order for it to be broadcast on UK television. I was the main creative involved in the entire process from scripting, storyboarding, voice recording, design, animation – all the way up to the final export and upload. It was aired successfully on multiple slots on UK television networks.